Bill and Elaine Thwaites are authors of an upcoming book “Perfect Freedom: How to Reach a New High in Mental and Physical Health” and the founders of the most successful group of central London yoga studios, or as one newspaper put it “London’s celebrity hot spot”.
All they wanted was to get their mobility back. They had no intention of reshaping London’s yoga scene, raising the bar with their highly successful group of hot yoga studios employing over 50 yoga teachers, teaching yoga to a whopping 80,000 students.
Then, having forged their way into the eye of the storm, personally teaching the likes of Lady Gaga, Benedict Cumberbatch and Olivia Williams, they found themselves standing back questioning the validity of it all.
Despite years of practice and teacher training programs, their personal mobility was getting worse. Waking up to this reality was a hard pill to swallow, forcing them to lift the veil over the yoga world. This was one of those almighty lives changing moments that forced them to step back and rethink.
Turning to the rapid scientific advancements in the field longevity and sports recovery, they were able to clearly see the problems with the standard approach to yoga. With the knowledge gained they went onto developed an astoundingly effective yoga technique that quickly restores musculoskeletal damage. One of the most remarkable features of this technique is how easily anybody can restore, strengthen and maintain their functional mobility. Applying this technique to the classic 26 + 2 style of hot yoga is breathtakingly powerful.
It requires a completely different muscle engagement. The way you use your body is completely different. It's a far more functional use of strength, developing the muscles needed to climb, walk, run, jump, skip and hop.
For experienced students to utilise this technique they have to go back to the start and let go of the mindset they created as a beginner. Students who are naturally flexible discover they can no longer hide behind their flexibility, this is purely about strength.
The book brings into focus how & why “hands-on-corrections” and the phrase “it’s all in the journey” simply masks bad teaching. What makes Bill and Elaine’s approach to yoga particularly outstanding is their understanding of the steps required to get the body & mind to master any activity in a rapidly short time, whether that’s learning to play golf, the guitar, dancing or yoga. They have proved how, in just 4-weeks, someone with chronic mobility issues can achieve astounding improvements to their flexibility and strength, along with a shockingly enhanced awareness of mind.
The vast majority of people who try yoga are just looking to break the cycle of pain and suffering that comes with musculoskeletal damage and to get their mobility back. As Bill & Elaine point out, the biggest sign they were heading in the right direction was just how fast the retention rates at both their London yoga studios went through the roof.
They entered the yoga world in order the conquer their personal health problems head-on. They had no intention of building such a famous yoga empire employing over 50 yoga teachers, teaching yoga to a whopping 80,000 students. It was at the height of their success, personally teaching the likes of Lady Gaga and Benedict Cumberbatch, they took a left turn, bursting out of the yoga bubble they had entrenched themselves in.
Standing in the center of the fitness industry they could clearly see giant problems in our typical approach to fitness, particularly that of yoga, and how it does little to enhance our physical & mental health.
Turning to the rapid advancements in science they identified a particular approach to yoga that produced asstounding results. Armed with this insight, they have proved how, in just 4-weeks, someone with chronic mobility issues can achieve astounding improvements to their flexibility and strength, along with a shockingly enhanced awareness of mind.
The book describes their wake-up call, making them go against the prevailing wind, not just to our standardized approach to physical fitness, but also, to our nutritional health. As they describe in their book, there is no point in placing all your efforts in one area. Optimum health can only be achieved using an all-around approach to our physical health; nutritional health and mental health. The book shares their insights into how a fusion of small changes to our daily routines can establish greater health. These small changes span exercise, nutrition, meditation, fasting and sleep patterns. With the insight of modern science, Bill & Elaine were able to finally solve their chronic health issues spanning Arthritis, Obesity, Back Pain, Depression, and Cancer.
More and more people are waking up to the fact our standardized guidelines and approach to our health and vitality is failing us all. It's a miracle we are all alive at all. If we are to survive we need more disruptors like Bill & Elaine.